1..1 The latest perfume from Nobile Profumeria Artistica
“The idea of ”, the new fragrance from NOBILE 1942, says Stefania Giannino, Artistic Director for this Genovese brand, “is precisely this sense of continuity, of waiting, of seduction by words. Nobody gives a better idea of the power of seductive story-telling than Scheherazade, the heroine in Arabian Nights, who managed to enchant the man who wanted to kill her with her 1001 tales. It was this very book, which I adore and which I discovered in the original language during my studies of Arabic at L’Orientale university, that gave me the input for ”
In line with our style, we chose an Italian Perfumer, Luca Maffei.
Here are his thoughts:
The name of the fragrance, 1001, made me immediately think of the marvelous story that we all know and that continues to fascinate entire generations. I imagined a young woman, beautiful, strong and courageous. if you like, and somehow the symbol of all today’s women, regardless of race or ethnic group. I wanted the ingredients I chose to recall the mystery of the Orient with its colours, aromas and flavours.
The main player in this fragrance is Papyrus.
The perfum opens with Bergamot, Red Tea, Ginger Fresh, Elemi, Pink Pepper supported by Fleur Papyrus, Turkish Rose Essence, Jasmine Grandiflorum Abs., Iris, Saffron, Curcuma Abs. and finishes with Patchouly, Sandalwood, Amber, Vanilla, Musk
Even een complimentje voor jullie. Werd onlangs besnuffeld door 2 vrouwen. Haha.
Was in een piep klein winkeltje toen een andere klant binnenkwam. Haar eerste opmerking was: “Wie ruikt hier zo lekker.” Dat bleek ik dus te zijn. Ook in de lift op mijn werk wordt dat regelmatig gezegd.
Elke ochtend als ik het parfum op doe, vind ik het een heerlijke geur. Ook nog na al die jaren.
The white and black stripes, marble and slate maden. The packaging is inspired to the typical architectural element in Genoa noble’s buildings. We can find these elements even in the Genoese cathedral, San Lorenzo.
Delicate elegance, rich in personality.
Patchouli, Patchouly from Nobile 1942 can be called very elegant and distinguished. Opens robust but after a while turns into an elegant perfume that has a long lasting.
Vespri Esperidati fresh with Bergamot, Grapefruit, Sicilian Lemon combined with Orange, Jasmin Ambery Wood and Patchouly but still refreshing. If you want a bit more spicy therefore we have Vespri Aromatico with Bergamot, Fennel, Green notes, Rosemary and Juniper, Sandal, Cashmere, Moss. Or if you like Oriental we offer you Vespri Oriental opening with Lemon, Bergamot and Tangerine combined with Oud, Jasmin and Patchouly
As with any true story, the beginning is never a specific point in time or in space, but intersects and interacts with other stories; it moves, changes, transforms, and recalls images, emotions, and fragrances. The year was 1942, and a man had decided to start a new business, with the war at his doorstep, at the nerve center of a nation in turmoil: Rome. Umberto Nobile, a name that has always been synonymous with luxury fragrances, continued pursuing his passion, his lifelong vocation.
Driven by a love for all things beautiful, a passion handed down from father to son, taught by women of great conviction and style; a vocation made of sensations, seduction, and intuition; a quest for the highest quality standards. A curiosity about other customs, other lifestyles, other cultures; but also a keen sense of belonging to a land of great artistic tradition. So it was that the Nobile family sought inspiration in products and quality standards throughout Europe, while keeping in touch with the Italian tradition of expert craftsmanship in fragrances, gold and jewelry, and leather; that world-famous Italian style that so many strive to imitate. It was perhaps the arrival of the new millennium that awoke this passion in Massimo, once more interested in numbers, a bit like the north wind that surprised Vianne Rocher in Chocolat.
Massimo is overcome by this reawakening and has no choice but to give in to it and to allow it to take him to a world of style, of elegance, of rediscovery; of world of emotion and of sensation, a desire for all things precious. The first expression of Massimo´s new passion was a fragrance for men; and so it was that his quest began to rediscover his family traditions and to find the culture of an era, the value of an art that evokes memories with extraordinary force.So it is not by chance that the first product of the new NOBILE 1942 should be a fragrance that evokes the spirit of a man, that embodies the spirit of all mensuch as those of the Nobile family, who, over the years, have had the courage to follow their own decisions with confidence determination, and respect. It was the birth of a fragrance that evokes the freshness of genuine memories, of men and of places with a story to tell, of an ancient craft and a depth of wisdom; a fragrance that moves, seduced by beauty and by passion.
1 “Some say she is a witch, but she couldn’t care less, what others think doesn’t matter to her, she makes love for fun and she’s not even that keen on it, she doesn’t make any promises and never loses her head. Saturday night she goes to her club, with her best girlfriends, all hungry for love, then, like a real queen she guides them all, tells them who is the most handsome and orders them not to touch him, he’s hers”.
We are at the end of the sixteenth century: right in the middle of the Counter-Refor-Mation period, in a tiny town in southern Piedmont. The power of the Church authorities has reached its peak, having expanded to influence consciences everywhere. Any possible breach of normal behaviour or the set rules is seen in a poor light. A girl of extraordinary beauty is picked upon because of her rebellious temperament, her lack of regard for public opinion and perhaps also because of the envy and fear aroused by her allure. Her soft body, the way she looks at others, her curiosity about the world and her self-assuredness both attract and frighten. The lack of any solid proof against her and all the attempts made by her loved ones to save her are in vain, she has no intention of begging for a pardon she feels she has done nothing to warrant. The purifying stake awaits her and the paradox is that the only person to show her any pity is her executioner, who gives her a substance that knocks her unconscious at the crucial moment.
A substance as stupefying as her penetrating, sensual eyes, which dizzily bewitch anyone she looks at.
(Stupefying substance effect), mandarin,
velvety fruity notes, pink peppercorns, marjoram
Osmanthus, rose, tobacco flower, black pepper
Vetiver, patchouly, benzoin, oakmoss, musky notes