Posted in AMOUROUD | Tags : Amouroud, Dark orchid, New York, Niche, Niche parfum, The Scent Company Showroom
Since 1970, Perfumer’s Workshop has pioneered the modern business of making fragrance. The first company to custom-blend scent on a large scale, it paved the way for today’s boutique brands, creating new niches and markets. Perfumer’s Workshop has mastered both high end prestige and mass distribution, delivering expertly crafted scents at every price point.
The Perfumer’s Workshop International, Ltd. is a privately owned company, with distribution throughout the world. Company headquarters are located in New York.
In 1970, after ten years in the industry learning from legends such as Charles Revson and Leonard Lauder, Donald Bauchner formed Perfumer’s Workshop Ltd with his wife Gun. Armed with a vision to create a new company with a character and personality reflecting an ‘underground’ movement then surfacing, Perfumer’s Workshop was born. Bauchner had an intuition that the consumer was ready to deconstruct the fragrance business, stripping it of the pomp and formality that had permeated it since the beginnings of the century. Its first breakthrough was a Bloomingdale’s counter which transformed the idea for using essential oils, a mainstay of the youth and hippie culture, remade as a luxury product, an uptown meets downtown spirit. It was the industry’s first custom-blending fragrance concept. Perfumer’s Workshop allowed the customer to create their own individual scent in a variety of fragrance forms. In its basic, simple package, this custom-blending opportunity actually empowered the customer for the very first time, and would set the tone for much of was yet to come, foreshadowing so many of today’s boutique, niche brands.
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