Merk achtergrond

Nobile 1942 is an Italian perfume house where heritage, craftsmanship, and love for Italy converge. The brand’s roots trace back to 1942, when Umberto Nobile opened his own perfumery in Rome amidst World War II. This venture laid the foundation for generations of fragrance passion.

In 2005, nephew Massimo Nobile and his wife Stefania Giannino decided to continue this tradition with the acquisition of Nobile 1942. From their base in Genoa, they collaborate with master perfumers, artists, and artisans to create perfumes that remain true to the Italian spirit: elegance, style, and a profound experience of scent.

Nobile 1942’s fragrances are crafted with a focus on natural raw materials, manual packaging, and Italian materials such as silk from Lorsica, glass from Altare, and leather from Tuscany. Each fragrance tells a story, often inspired by places, traditions, and memories in Italy; an invitation not only to smell but also to feel.

Nobile 1942 is for the enthusiast who appreciates Italian roots, for whom a fragrance is more than just perfume. It is an experience, an emotion, a piece of Italy to carry with you.

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