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Korting is geen klantbeleving

Gisteren had ik de eer om de showroom van “the Scent Company” te bezoeken. The Scent Company is een Amsterdams bedrijf wat zich specialiseert in luxe, niche parfums en verzorgingsproducten in de business to business markt.

Tijdens het krijgen van een rondleiding in de wondere wereld van luxe geuren, kregen we het over klantenbinding, een onderwerp wat ik anno 2017 steeds belangrijker begin te vinden.

Maar wat is klantenbinding nu eigenlijk? Google vertelt mij het volgende: “Klantenbinding is de strategie gericht op het behouden van bestaande klanten en het geleidelijk verhogen van de bestedingen van deze klanten.”

Mijn vraag was ook al snel: Hoe binden jullie klanten in een business to business markt? Al snel kwam eruit dat klantbeleving hier een grote rol in speelde. “Je moet de klanten echt in de watten leggen, korting is geen klantbeleving.”

Wat the Scent Company doet is het volgende: er worden op basis van de order, producten toegevoegd die in de essentie dezelfde waarde delen. Bijvoorbeeld bij een bestelling van luxe parfums waarin alle oliën puur zijn, wordt een product gezocht die ook uit pure ingrediënten bestaat, zoals een pure chocola.

Deze manier van je “klanten in de watten leggen” sprak mij enorm aan. Wat vind jij van deze manier van klantenbinding? Is korting inderdaad geen klantbeleving?

 

 

NEJMA 1

nejma, niche parfum

The Nejma universe is comprised of seven fragrances each based on the precious oriental base of oud and blended with different ingredients from around the world.

Sandalwood from Mysore, Ottoman rose, Egyptian sambac and the jasmines of Arabia are among the ingredients that combine to create these new and exciting fragrance symphonies.

 

Bottega Profumiera

Bottega Profumiera 5

It’s much easier to be a hero than a gentleman,
heroes can be from time to time, gentlemen always.”

Luigi Pirandello

This phrase from Luigi Pirandello, Italian dramatist and novelist, Nobel Prize in Literature in 1934, tells in a perfect way, in my opinion, the meaning to be a gentleman, today more than ever.

In this phrase, in the concept that expresses, there is a lot of strenght, simplicity and natural elegance, qualities that should be the heritage of a gentleman. I tried to translate in a perfume this message and I dedicated it to my father and my grandfather, my always gentlemen.

Thanks.

Olfactory Notes
Tangerine, Anise, Nutmeg, Ginger, Frankincense, Liquorice, Cloves, Cinnamon, Salvia sclarea, Vetiver, Vanilla, Oakmoss

The box 100 ml + 30 ml includes: 
bottle 100 ml spray, glass purse spray refillable 10 ml, refill for purse spray 30 ml, glass funnel.

Bottega Profumera
Bottega Profumera

Pistola 500ml

Officina delle Essenze presen...

Pistola Profumo ( Perfume Gun ) for large spaces:
This home spray has been studied to give perfume to rooms of large spaces. The idea to call it «Perfume Gun» comes from its particular pump that has the peculiarity to «shoot» in the air a large quantity of perfume creating a sort of perfumed cloud in the air.
We like to imagine that, one day, we will use Guns to shoot only Perfumes !

ARANCIA CANNELLA: the classic blend of the sunny note of orange with the warm scent of Ceylon cinnamon. Note: Sweet Orange and Ceylon Cinnamon

AMBRA: a warm and seductive touch for an exotic and comforting note. Note: Amber and Musk

VANIGLIA: the voluptuous sweetness of Tahitian vanilla with notes of caramel. Note: Tahitian Vanilla and Caramel

MUSCHIO BIANCO: delicata freschezza del muschio vegetale con fondo legnoso e cipriato Note: Muschio vegetale con note Talcate

TALCUM: the unmistakable notes of perfumed, soft powder bringing back memories of childhood. Note: Iris, rose and bourbon vanilla

BREZZA MARINA: the atmosphere of the Mediterranean coast, with notes of the sea and maritime pines. Note: Marine note, Juniper and Maritime Pine

PEPE NERO: all the elegance of the spicy note of black pepper
Note: Black Pepper, Nutmeg, Clove

PATCHOULI: a breath of the Orient, captured in the precious aromatic Indonesian leaves.
Note: Indonesian Patchouli, Sandalwood

LEGNO DI ROSA: directly from the heart of the Amazon, an elegant, relaxing and harmonious blend of woods. Note: Rosewood, Sandalwood

LIQUIRIZIA: gourmand note of liquorice with fresh mint
Note: Liquorice, Mint

PURO LINO: the comforting scent of freshly washed linen hanging in a field of flowers.
Note: White Flowers, Jasmin, aldehyde and Coumarin

PURO NEROLI: the fragrant essence of bitter orange flowers combined with vibrant notes of citrus.
Note: Tunisian Neroli, Calabrian Bergamot, Lemon leaves and Vetiver

PURO FICO: the fresh essence of fig leaves, evoking a Mediterranean summer.
Note: fig leaves, almond milk, coconut milk, sandalwood

SCORZE & SPEZIE: warm combination of citrus tangerine and spicy nutmeg note:tangerine, cinnamon, nutmeg

ANGOSTURA: a perfume inspired by the famous Venezuelan liquor with amber notes
fragranza ispirata alla nota pianta sudamericana utilizzata in molti cocktails con fondo tipicamente ambrato note: gentian, clove, amber

MIRTO DI SARDEGNA: the essence of the typical plant of Sardinia island in Italy, a suggestion of its beautiful costs note: myrtus, laudanum,

FRESCO BOSCO: the feeling to be in a real coniferous forest
note: pine, fir, cypresse, sequoia