Alle berichten van Robert

Korting is geen klantbeleving

Gisteren had ik de eer om de showroom van “the Scent Company” te bezoeken. The Scent Company is een Amsterdams bedrijf wat zich specialiseert in luxe, niche parfums en verzorgingsproducten in de business to business markt.

Tijdens het krijgen van een rondleiding in de wondere wereld van luxe geuren, kregen we het over klantenbinding, een onderwerp wat ik anno 2017 steeds belangrijker begin te vinden.

Maar wat is klantenbinding nu eigenlijk? Google vertelt mij het volgende: “Klantenbinding is de strategie gericht op het behouden van bestaande klanten en het geleidelijk verhogen van de bestedingen van deze klanten.”

Mijn vraag was ook al snel: Hoe binden jullie klanten in een business to business markt? Al snel kwam eruit dat klantbeleving hier een grote rol in speelde. “Je moet de klanten echt in de watten leggen, korting is geen klantbeleving.”

Wat the Scent Company doet is het volgende: er worden op basis van de order, producten toegevoegd die in de essentie dezelfde waarde delen. Bijvoorbeeld bij een bestelling van luxe parfums waarin alle oliën puur zijn, wordt een product gezocht die ook uit pure ingrediënten bestaat, zoals een pure chocola.

Deze manier van je “klanten in de watten leggen” sprak mij enorm aan. Wat vind jij van deze manier van klantenbinding? Is korting inderdaad geen klantbeleving?

 

 

Tyl

Tiziana Terenzi’s parfum collection evokes a sense of wonder, embodying the essence of re-discovery, of recognizing the dearest possessions we thought we had lost, or perhaps did not even know that we had forgotten.

Assoluto Tyl Extrait De Parfum, rising star of the constellation Draco reaches a border never before explored, realising a unique and totally new fragrance. The precious scents of musk emphasise and reverberate the notes of golden amber, sparkling made by citrus fruits, but sweetly balanced by the grace of flowers and by the generosity of vanilla. A stellar symphony able to lightly glide over the body like a gentle caress, and to lull the soul of the child that is in us!

NEJMA 1

nejma, niche parfum

The Nejma universe is comprised of seven fragrances each based on the precious oriental base of oud and blended with different ingredients from around the world.

Sandalwood from Mysore, Ottoman rose, Egyptian sambac and the jasmines of Arabia are among the ingredients that combine to create these new and exciting fragrance symphonies.

 

Tiziana Terenzi Anniversary Collection

anniversary

@Tiziana Terenzi now available The Anniversary Collection. Perfumes launched every year started in 2014 and now we have edition 2016. This year Casanova and Chimaera accompanied by Bigia (fruity-spicy) and Gumin. A tribute to the grandfather and grandmother of Paolo and Tiziana Terenzi. Each precious bottle is catalogued with the year of production. The recipe itself remains the same although, each year, it gets the sublime touch of nature. For this reason, each bottle will be a unique and collectible piece.

CASANOVA

Top notes are bergamot, jasmine, orchid, fig leaf and powdery notes; middle notes are ambergris, pink pepper, vanilla, cardamom, guaiac wood, myrrh and leather; base notes are amber, white musk, ambroxan, cedar, oakmoss, tonka bean and vetiver.

CHIMAERA

Top notes are black pepper, lemon, saffron, leather, tolu balsam, thyme, bay leaf and soil tincture; middle notes are iris, red pepper, carnation, peony, honey, magnolia and sage; base notes are patchouli, cashmere wood, labdanum, benzoin, caramel, agarwood (oud), tobacco, canadian balsam, leather and pine tree

BIGIA

Top notes are passionfruit, red fruits and saffron; middle notes are magnolia, musk, rose and white orchid; base notes are white oud, agarwood (oud), sand, amber and musk

GUMIN

Top notes are pineapple, orange, bergamot and mandarin orange; middle notes are jasmine, rose, ozonic notes, violet and amber; base notes are agarwood (oud), birch, sandalwood and musk.

 

AMOUROUD

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Since 1970, Perfumer’s Workshop has pioneered the modern business of making fragrance. The first company to custom-blend scent on a large scale, it paved the way for today’s boutique brands, creating new niches and markets. Perfumer’s Workshop has mastered both high end prestige and mass distribution, delivering expertly crafted scents at every price point.

The Perfumer’s Workshop International, Ltd. is a privately owned company, with distribution throughout the world. Company headquarters are located in New York.

In 1970, after ten years in the industry learning from legends such as Charles Revson and Leonard Lauder, Donald Bauchner formed Perfumer’s Workshop Ltd with his wife Gun. Armed with a vision to create a new company with a character and personality reflecting an ‘underground’ movement then surfacing, Perfumer’s Workshop was born. Bauchner had an intuition that the consumer was ready to deconstruct the fragrance business, stripping it of the pomp and formality that had permeated it since the beginnings of the century. Its first breakthrough was a Bloomingdale’s counter which transformed the idea for using essential oils, a mainstay of the youth and hippie culture, remade as a luxury product, an uptown meets downtown spirit. It was the industry’s first custom-blending fragrance concept. Perfumer’s Workshop allowed the customer to create their own individual scent in a variety of fragrance forms. In its basic, simple package, this custom-blending opportunity actually empowered the customer for the very first time, and would set the tone for much of was yet to come, foreshadowing so many of today’s boutique, niche brands.