“The idea of ”, the new fragrance from NOBILE 1942, says Stefania Giannino, Artistic Director for this Genovese brand, “is precisely this sense of continuity, of waiting, of seduction by words. Nobody gives a better idea of the power of seductive story-telling than Scheherazade, the heroine in Arabian Nights, who managed to enchant the man who wanted to kill her with her 1001 tales. It was this very book, which I adore and which I discovered in the original language during my studies of Arabic at L’Orientale university, that gave me the input for ”

In line with our style, we chose an Italian Perfumer, Luca Maffei.

Here are his thoughts: