The history of Nobile begins in 1942 in Rome: Umberto Nobile realizes his dream and opens his own perfumery. Importing famous fragrances from perfume houses like Chanel, was made impossible in World War II.
The course of the war forced him to develop fragrances himself. The foundation of Nobile was laid. Meanwhile, nephew Massimo Nobile, together with his wife Stefania, took over the company and breathed new life into it. In 2017, the office is located in Genoa, the largest port city in Italy located on the Ligurian Sea. There, Stefania, creative director of the fragrances, draws inspiration from the crafts of the area. Fragrances named after important or special places, operas or events in Italy.
The inspiration came from an homage to our roots, to those virtues inherent in our person and in our way of working, creating the olfactory portrait of that “sovrano illuminato” ( =enlightened king) who was said to have 26 virtues: Carlo di Borbone ( Charles III of Bourbon). The period of the reign of Charles III of Bourbon had been defined “the most beautiful hour” for Naples and for all the Neapolitan people, from all points of view: he made Naples great. If you go to Piazza Dante, raise your eyes to the sky: on the balustrade you will notice 26 statues commissioned by the Bourbons from Vanvitelli to underline the greatness and foresight of this sovereign. 26 statues for 26 virtues that constitute a unicum. Fortress, victory and nobility but also music, hope and honesty, those are some of the virtues of those king who was not scared to be also a man.
The fragrances of the eccentric, Italian niche perfumer Antonio Alessandria are never average. And... there is always a wonderful story or legend behind his fragrance creations. Meet Nobile 1942 Malìa, an ode to the lovely, modern and innocent witch who gives the term "love potion" a totally new dimension.
Dedicated to a great virtue: strength
We are in ancient Rome. In a drunken haze due to the wine to give him courage, the young gladiator walks along the dusty road, which leads him to the arena. He tries to put away his fear.
There is a moment in the desert that leaves onlookers in total ecstasy. It happens when day gives way to night and the sky transforms, observing shadows from black to blue and stars fill the sky to keep the moon company.
IL GIARDINO DELLE DELIZIE
Paradio Perduto – IL GIARDINO DELLE DELIZIE – The Garden of Pleasures – after Hieronymus Bosch’s painting “the representation of human vices”
The perfumer: “I imagined a dreamy and bizarre fragrance that conveys eccentricity, lust and freedom. I wanted to give power to the fruity notes as a symbol of exoticism and aphrodisiac seduction. I wanted to capture the symbolism of this work of art. An olfactive illusion of the surreal”.
-Christian Provenzano –
LA STANZA DELLE BAMBOLE
“Let’s pretend we’re…”
The Perfumer: “The collision between real and unreal creates a totally surreal world. The inspiration had to be translated into a definitive formula. Thus was born the Doll’s Room, a floral perfume, falsely innocent, gently sensual, that bursts like a whispered scream. ”
– Antonio Alessandria –
CASTELLI DI SABBIA
Sandcastles – ‘what are our dreams based on?‘
The Perfumer: “Some dreams can only be realized if you are brave. Are rational people really the most reasonable? This fragrance is an invitation to make your dreams bigger. without being afraid to fail. Its enveloping yet luminous formula opens with sweet notes of dates, a fruit that grows even in the driest deserts, unafraid of sandstorms and hot winds. A symbol of great strength and perseverance. Sandcastles built on solid foundations do not collapse at the first gust of wind”.
– Christian Carbonnel –
In the magic atmosphere of a place linked to the “magnificent” Florence of Dè Medici, a perfume with evocative name were born. Iris from Florence is again the protagonist of the fragrance but in a delightfully and feminine expression. Caterina de’ Medici, cleverly, wore perfume on her gloves and body: in this way she avoided the odors of other people. This gestuelle was invented by Renato Bianco (or, as the French said: René le Florentin) who was her personal and trusted perfumer and, not surprisingly, he followed her to the court in France upon her marriage. The perfume with Orris in the heart is a tribute to Florence.
La Danza delle Libellule
Pure vanilla, a tasty fragrance that warms the heart and wraps you in a sweet cloud of rose, surrounded by three dragonflies fluttering happily, as in the operetta of the famous composer of the “La vedova allegra”.
GLOBUS in a BOX
Dreaming of traveling around the world, but with a different spirit. Traveling without using the GPS or apps that suggest the nearest bar, but traveling to rediscover and rediscover yourself, without fear of getting lost.
Dreaming of traveling around discovering the world.
MY SCENTED EMOTIONS CAPTURED IN A BOX
1..1 | PONTVECCHIO W | CAFE CHANTANT | LA DANZA DELLE LIBELLULE | PERDIZIONE | CASTA DIVA | IL CAPRICCIO del MAESTRO